About us

Alpha Sports is now an online-first lacrosse specialist, operating by appointment and through local events across the Waikato and wider New Zealand. While we no longer run a traditional retail store, we remain highly active in the sporting community and available to connect when you need support or advice.

Dean is deeply embedded in the lacrosse community as a coach, and supporter of the game. A former New Zealand representative, he brings years of experience along with a strong passion for developing players at all levels.

You’ll still find Dean at games, tournaments, and coaching environments—continuing to provide hands-on guidance and trusted product advice wherever the game is being played.

At Alpha Sports, the focus remains simple: expert lacrosse knowledge, genuine support, and gear that performs when it matters.