About us


Alpha Sports is owned by locals Michael Fredrickson and Dean Forman.

The idea of having a “fun space” while providing quality equipment and specialist advice was a big motivator and a foundation for Alpha Sports NZ. Mike and Dean are very connected within the sports community, both of whom are qualified coaches in their chosen Sports.

Mike played representative cricket for many years and holds his Level 2 Cricket Coaching qualification.  His son plays for Cambridge Junior Cricket and his daughter has played for Taranaki Cricket and now for Waikato Valley and Northern Districts.  Mike also has many years as a representative hockey player and coach. 

Dean is a passionate lacrosse man who represented New Zealand.  Dean has many years of coaching and playing experience under his belt both in Lacrosse and cricket.

Here at Alpha Sports we pride ourselves on giving specialist advice to benefit our customers' needs.