About us

Introducing Alpha Sports, which is owned by Michael Fredrickson and Dean Forman.

The driving force behind Alpha Sports NZ was the vision of creating a dynamic and enjoyable space, where top-quality equipment and expert guidance are readily available. Both Mike and Dean have strong ties within the sports community and are certified coaches in their respective fields.

Mike has an extensive background in representative cricket and holds a Level 2 Cricket Coaching qualification. He currently coaches the Waikato Valley u19s women's cricket team. Furthermore, his son is an active player in Cambridge Junior Cricket, and his daughter has previously played for Taranaki Cricket and now represents Waikato Valley and Northern Districts. Mike's proficiency in hockey is equally noteworthy, having played at the representative level and coaching Secondary and Intermediate Hockey teams. His wife Kim, who is also part of the team, brings her own experience from both social and premier netball, having coached teams across different age groups.

Dean, on the other hand, is a devoted lacrosse enthusiast and has proudly represented New Zealand in the sport. He boasts significant experience as both a player and a coach, not only in lacrosse but also in cricket.

At Alpha Sports, our key focus is providing specialized advice that caters to the unique needs of our customers.